Wednesday, March 12, 2008

Finding Out Who Really Owns Your Business

Every home business owner loves the idea of owning their own business, but after a while it may become apparent that although their name is on the door and they are accountable for every legal aspect of the business, they may not be the actual owner. Whether you have accepted a business offer from an online customer, bought into a franchise or accepted investments from friends or relatives, the ownership or your home business may be filled with some wrinkles.

In the online business world, you have probably seen the offers to sign up with a company to run your own business. Even though your name or the name of your business will be on the website, it is still owned by the main company. You are nothing more than a distributor for their products or services and without choice are following their business model, selling their products at pre-set prices and earning what the company says you are going to earn.

That is not to say it is a bad thing, but many people who join these companies delude themselves into thinking they are business owners. You will not be able to make any changes on the website, nor will you be able to sell anything that is not from the main company and in a majority of these businesses you will not be allowed to adjust pricing. The only thing you can control is how much money you spend on marketing this new business venture.

Franchising in an excellent way to open a business, whether brick and mortar or strictly online, but it presents a similar situation for the franchise business owner. Fees will be charged to take advantage of any national advertising campaigns and you are restricted to using only products bought from them or their authorized distributors. Again, your name will be right up there as owning the franchise for the business, but the business itself.

Funding for a new business can be difficult, with a few choices available. If you have managed to save money over several years to fund your own start-up business and accept money from no outside sources, then you are truly the business owner. If you take money from investors, they may believe they have a say in how the business operates as they want to protect their investment and if you max out your credit cards to fund your new business, then it is owned jointly by you and the credit card companies.

One mistake many new business owners make is asking for loans from relatives to get their business up and running. While it may seem like a good idea at the time, conversation at holiday gatherings will go in the same direction as the business. If business is good and everyone is making some money from their investments then holiday meals can be a happy and fun time. Conversely, if business is not going as well as expected, turkey may not be the only thing discussed at the family Thanksgiving meal.

Labels: Franchise, Home Business, Novice Marketers

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Feature Article: Make the Leap to Home Based Business Success
Copyright © Stone Evans, The Home Biz Guy
http://www.PlugInProfitSite.com/main-20753

Before you can have a successful home based business, you must first possess 3 "intangibles." These are things that must come from WITHIN you.

 ===> Intangible 1 <===

First, you must have a strong WHY.

Why MUST you have a successful home business? What is driving you? What is it that you CAN'T have in your life anymore and/or what is it that you absolutely MUST HAVE now?

For me, I couldn't stand working 12+ hours a day anymore and missing the experience of my children growing up. I also absolutely HAD TO HAVE the freedom of being able to control my life and finances through a little box (laptop computer) that I could carry with me anywhere in the world and not be tied to anyone's time pressures or demands but my own. That was my carrot and my stick. I felt a great pain deep in my gut of missing out on my children's lives and the incredible freedom that succeeding in a home based business would provide for me. I found my why. You MUST find yours.

===> Intangible 2 <===

You must BELIEVE that it is possible.

If you don't believe that it's POSSIBLE for you to have a successful home based business or make your living from home, you won't. It's that simple.

For me, figuring out that it was possible was just a matter of realizing that many other people were ALREADY making great money working from home. If they could do it, I could too. It would just be a matter of figuring out what those people were doing and then adapting it to my situation.

There is no shortage of undeniable PROOF that people (millions of them) are making money working from home. Just get online and do some research and you'll find countless testimonials and stories of REAL PEOPLE making real money on the Internet. Or head to your local bookstore and you'll find the same documented evidence of this fact. Truth is, it's getting easier and easier to make money with your own home based business.

I've always said that "affiliate marketing" (a simple way to make money from home) is the job of the future. In the "old" days, you had to go to a potential employer, apply for the position and hope for the best. Now you can simply go to any company you want, fill out their affiliate application and start work immediately. Affiliates are the new working class. In fact, making money with affiliate programs or making your living on the Internet is WAY MORE than possible. It is pretty much (or will be soon enough) unavoidable now. Affiliate marketing is the "job" of the future that's already here TODAY.

===> Intangible 3 <===

You must be willing to MAKE THE LEAP.

Ready, FIRE, then aim... This is the operating philosophy you MUST adopt to succeed with a home based business.

That's backwards for most people who like to aim before they fire. The fact is that home based business success is a moving target... The only thing constant about it is change. You need to stop analyzing the game and simply jump into it. You can't learn from the outside... You have to be IN THE RING to truly understand it.

The lesson here is that you will never really be READY to start a home based business. You simply have to start one. It's like having children... You're never really ready, but when it happens you adapt and grow. This is what I call "Making the Leap."

The good news is that the cost of failure with having your own home based business is very small. In the "brick and mortar" world you need to evaluate things very carefully before you decide to open up a business. It's almost always necessary to invest thousands of dollars to get an offline business off the ground. However, on the Internet you can often start a successful business for less than $100. The Plug-In Profit Site is a great example of this: http://www.PlugInProfitSite.com/main-20753

You simply need get IN THE GAME... Each moment that you stay "out there," you're wasting valuable time that you could be learning and skills necessary to build a successful home based business. In fact, if you're not in the game yet, you're ALREADY behind the times. Make the leap to creating a successful home based business today!

About the Author:

Stone Evans, The Home Biz Guy has helped thousands of people in over 200 countries around the world start and run a successful home business. Discover 3 easy steps to start your own home business and subscribe to The Home Biz Guy's FREE Home Business Secrets Mini-Course at: http://www.PlugInProfitSite.com/main-20753

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